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Episode

381: Serve Others Through Marketing, with Seth Godin

Anyone who wants to make change happen has to embrace the fact that you cannot change everyone.
https://media.blubrry.com/coaching_for_leaders/content.blubrry.com/coaching_for_leaders/CFL381.mp3

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Seth Godin: This is Marketing

Seth Godin was recently inducted into the American Marketing Association’s Hall of Fame and is the author of one of the most popular blogs in the world. He founded TheMarketingSeminar.com and the altMBA. Seth is the author of eighteen best‑sellers that have been translated into more than thirty‑five languages, including his newest book, This Is Marketing: You Can’t Be Seen Until You Learn to See*.

Key Points

  • The world is fragmented into many groups; there is no more mass market.
  • Each of us has the ability to market the work we are doing through our actions.
  • The hard work begins by choosing the smallest group of people you can live with and ignoring everyone else.
  • Pick ten people. Find something that will amaze and delight the ten. And if you can’t, then start over.

Resources Mentioned

  • This Is Marketing* by Seth Godin
  • Tribes* by Seth Godin
  • Permission Marketing* by Seth Godin
  • First, ten by Seth Godin

Book Notes

Download my highlights from This is Marketing in PDF format (free membership required).

Related Episodes

  • Getting Things Done with David Allen (episode 184)
  • Start With Why Featuring Simon Sinek (episode 223)
  • How to Be a Non-Conformist, with Adam Grant (episode 238)
  • How to Succeed with Leadership and Management, with John Kotter (episode 249)

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Topic Areas:Career GrowthEntrepreneurshipMarketing
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Coaching for Leaders Podcast

This Monday show helps you discover leadership wisdom through insightful conversations. Independently produced weekly since 2011, Dave Stachowiak brings perspective from a thriving, global leadership academy of managers, executives, and business owners, plus more than 15 years of leadership at Dale Carnegie.

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