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Episode

285: How to Write a Killer LinkedIn Profile, with Brenda Bernstein

If you're a job seeker, it is extremely important to have an excellent LinkedIn profile.
https://media.blubrry.com/coaching_for_leaders/content.blubrry.com/coaching_for_leaders/CFL285.mp3

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Brenda Bernstein: How to Write a KILLER LinkedIn Profile

Brenda Bernstein is the Founder and Senior Editor at The Essay Expert and the author of How to Write a KILLER LinkedIn Profile*, a book that held the #1 best-seller spot in Amazon’s business writing skills list for 2 years.

Key Points

  • LinkedIn profiles are very important for job seekers.
  • Your headline is the most important place to have keywords.
  • Don’t include your company name in your headline unless it has cachet.
  • In your experience section, emphasize your current job and make sure it has the best description.
  • Think of three key words you want to come across in your profile photo.
  • Make sure you have a 100% completed profile to get boosted by LinkedIn’s algorithms.
  • Write your summary in first-person.
  • If you have a very uncommon or unclear job title, it’s okay to write one that people would understand, so long as it’s accurate.
  • Recommendations are important because they’re the only way on LinkedIn to really prove who you are and what you’ve actually done.
  • When you request a connect, don’t just use the standard one, write a custom request.

Resources Mentioned

  • How to Write a KILLER LinkedIn Profile* by Brenda Bernstein
  • LinkedIn’s Overused Buzzwords for 2017 – Do You Really Need to Avoid Them?
  • LinkedIn profile review services by Brenda

Book Notes

Download my highlights from How to Write a KILLER LinkedIn Profile in PDF format (free membership required).

Related Episodes

  • How To Get The Most From LinkedIn, with Donna Schilder (episode 101)
  • How To Create A Personal Knowledge Management System, with Bonni Stachowiak (episode 129)
  • How Twitter Can Help You Lead, with Joel Comm (episode 242)

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