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Episode

325: Three Anchor Stories You Need, with Ryan Williams

They majority of us have great stories that we undervalue.
https://media.blubrry.com/coaching_for_leaders/content.blubrry.com/coaching_for_leaders/cfl325.mp3

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Ryan Williams: The Influencer Economy

Ryan Williams is a media strategist, international speaker, and author of The Influencer Economy*. His work has been featured in Inc. Magazine, Huffington Post, Success Magazine, Social Media Examiner and USA Today.

Key Points

The Three Anchor Stories:

  1. The Tearjerker story
  2. The Authority Story
  3. The Pay my Bills Story
  • Leadership comes from storytelling
  • The majority of us have great stories that we undervalue.
  • Authenticity is having your actions match your words.
  • Make your stories a conversation.
  • In your stories, don’t discount your past successes.

Resources Mentioned

  • Making Ideas Happen* by Scott Belsky
  • How to Win Friends and Influence People* by Dale Carnegie
  • Made to Stick* by Chip Heath and Dan Heath
  • The Brand Gap* by Marty Neumeier
  • The Influencer Economy* by Ryan Williams

Related Episodes

  • The Four Critical Stories Leaders Need for Influence, with David Hutchens (episode 148)
  • Practical Storytelling That Isn’t Awkward, with David Hutchens (episode 228)
  • Ignite Change Through Storytelling, with Nancy Duarte (episode 268)
  • Executive Presence with Your Elevator Speech, with Tom Henschel (episode 316)

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Topic Areas:Storytelling
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Coaching for Leaders Podcast

This Monday show helps you discover leadership wisdom through insightful conversations. Independently produced weekly since 2011, Dave Stachowiak brings perspective from a thriving, global leadership academy of managers, executives, and business owners, plus more than 15 years of leadership at Dale Carnegie.

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