Aaron Kent: Dale Carnegie
Aaron was last on the show on episode #35: You Don’t Have to Be a Trainer to Know How to Hire One.
Find Industry Overlap
- In the same world as you, but not in a competitive place with you
- Each party brings insight and resources that wouldn't be available to the other
- Focus on what you are best in the world at, and form alliances in other areas
- Aaron mentioned the book Good to Great by Jim Collins*
Clear and Immediate Financial Value Overlap
- Identify where a win-win outcome can be that benefits both parties
- This doesn't necessarily mean a dollar for dollar match
- Be sure it's measurable
- Aaron mentioned How To Win Friends and Influence People by Dale Carnegie*
- Dave mentioned How To Stop Worrying and Start Living by Dale Carnegie*
- Dave mentioned The Quick and Easy Way To Effective Speaking by Dale Carnegie*
Committing Resources to the Relationship and Sustaining it Over Time
- It's easy for an alliance to lose importance when it's not with a paying customer
- Think of an alliance partner like you would a paying client
- Dedicate a person or resource directly to the alliance
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