Coaching for Leaders began as a side project in 2011. As our audience grew over the years, Bonni and I elected to transition to a sustainable business model. Today, it's my full-time work.
99% of the revenue for Coaching for Leaders in 2021 came directly from our Academy and Community memberships. That's intentional, so time and attention is focused on serving our members.
Zero revenue comes from sponsorships or third party advertising. That's because we're in the business of leadership development, not advertising. As such, our stakeholders are our members who are working intentionally with us to accelerate their leadership development through our formal programs.
We have never solicited fees or accepted any payments for guests to appear the podcast. Nor have we ever paid any guest for their appearance.
In the past, we occasionally set up affiliate relationships with a few guest experts to recommend experts and tools that will help drive your professional development. In all cases, those relationships were disclosed on the episode itself and episode notes. Longtime listeners may recall us affiliating with products like Michael Hyatt's excellent Best Year Ever course. Most of those affiliate relationships have long since expired and, as of 2021, we no longer enter into any new affiliate relationships.
The only remaining affiliate relationship on our website that generates any revenue of note (averaging about $100 USD monthly) is our Amazon affiliate links. Past and current affiliate links are always indicated on this site with the “*” symbol. That means it looks like this when I link to my favorite coaching book* by Michael Bungay Stanier. If you make a purchase with one of our affiliate links, we receive a percentage of the purchase price (at no additional cost to you). That revenue is used to offset expenses to produce the podcast.
Including these current Amazon affiliates links still in use, less than 1% of Coaching for Leaders revenue came came affiliates in all of 2021. All other revenue comes directly from our members.
Thank you for listening to the show and supporting us by recommending it to colleagues and friends. A special thank you to our paying members who allow us to make the podcast and free membership available at no cost to everyone who seeks it out.