Coaching for Leaders began as a hobby in 2011. As our audience grew over the years, Bonni and I elected to transition to a sustainable business model. Today, it's my full-time work.
96% of the revenue for Coaching for Leaders in 2018 came directly from paid memberships in our Academy. That's intentional, so time and attention is focused on serving our members.
Zero revenue comes from sponsorships or third party advertising. That's because we're in the business of leadership development, not advertising. As such, our revenue sources align with our desire to build better leaders.
Occasionally, we affiliate with partners, organizations, or services to recommend experts and tools that will help drive your professional development. A common example on this site are links to purchase the books at Amazon we've recommended.
Affiliate links on this site are followed by the “*” symbol. That means it looks like this when I link to my favorite coaching book* by Michael Bungay Stanier. If you make a purchase with one of our affiliate links, we receive a percentage of the purchase price (at no additional cost to you).
That revenue is then used to directly support the systems that keep the podcast and website running strong. Even though affiliate revenue is a small percentage of our business (less than 4% in 2018), it's a very meaningful number to me because it represents the intentional support of our global listening community.
Many members have messaged me over the years to share that they look for the affiliate links in places like our book notes library and resources page to support us when they make professional development purchases.
Even though it's a small amount per transaction, they add up across our global listening community. If you've supported us in this way, thank you. I'm grateful for your kindness and for the privilege you've allowed us to be of influence in your work.