Coaching for Leaders started as a hobby in 2011. As our audience grew over the years, Bonni and I eventually decided to transition to a sustainable business model. Today, it's my full-time work.
96% of the revenue for Coaching for Leaders in 2018 came directly from paid memberships in our Academy. That's intentional, so time and attention is focused on serving our members.
Zero revenue comes from sponsorships or third party advertising. That's because I've chosen since our inception (and for the foreseeable future) not to accept sponsors on run third party ads.
Occasionally, we affiliate with other partners, organizations, and services to recommend resources we either use ourselves or have full confidence will be valuable to you. The most common example on this site are links to purchase the books we recommend at Amazon.
All affiliate links on this site are followed by the “*” symbol. That means it looks like this when I link to my favorite coaching book* by Michael Bungay Stanier. If you choose to purchase the book using that link, at no additional cost to you, Amazon directly pays us a small percentage of the purchase price.
That revenue is then used to directly support our hosting, software, and office systems to keep the podcast and website running strong. Even though affiliate revenue is a small percentage of our business (less than 4% in 2018), it's a very meaningful number because it represents the intentional support of our global listening community.
Many members have messaged me over the years to share that they look for the asterisks in places like our book notes library and resources page to support us when they make professional development purchases.
Even though it's a small amount per transaction, those amounts add up across our global listening community. If you've supported us in this way, thank you. I'm grateful for your kindness and for the privilege you've allowed us to be of influence in your work.